{"id":33325,"date":"2016-05-23T16:29:22","date_gmt":"2016-05-23T16:29:22","guid":{"rendered":"http:\/\/www.bciasia.com\/?p=33325"},"modified":"2023-09-21T01:48:34","modified_gmt":"2023-09-21T01:48:34","slug":"bci-sales-tip-2-10-ways-for-effective-communication-in-sales","status":"publish","type":"post","link":"https:\/\/www.bcicentral.com\/th\/bci-sales-tip-2-10-ways-for-effective-communication-in-sales\/","title":{"rendered":"BCI Sales Tip #2: 10 Ways for Effective Communication in Sales"},"content":{"rendered":"

Sales success is not only dependent on the quality of your product or service, but on how well you can communicate that quality to your clients. Whether you\u2019re meeting with a builder, an architect or a developer, effective communication in sales and <\/span>establishing rapport<\/span><\/a> with your prospect, will ensure you position yourself as a trusted supplier.\u00a0<\/span>\u00a0<\/span><\/p>\n

So, what does effective communication in sales look like? Below is a list of 10 tips that will help you communicate better with your clients, as well as some common misconceptions!<\/span>\u00a0<\/span><\/p>\n

10 Tips to Communicate Better in Sales & Common Misconceptions<\/span>\u00a0<\/span><\/h2>\n
    \n
  1. \n

    Prepare a concise overview of your company\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

    Going into minute detail about your company and its history isn\u2019t necessary; you\u2019re there to provide a solution for your client\u2019s needs. So, prepare a concise summary of who you are, and focus on how your product or service is the right fit for your prospect\u2019s business.<\/span>\u00a0<\/span><\/p>\n

      \n
    1. \n

      Choose your samples wisely<\/span><\/h3>\n<\/li>\n<\/ol>\n

      It\u2019s always good to bring samples along to a meeting to help your audience visualise your product. But only present samples that are relevant. You don\u2019t want to confuse or distract the individuals you\u2019re meeting with from what you\u2019re saying.<\/span>\u00a0<\/span><\/p>\n

        \n
      1. \n

        With PowerPoint presentations, less is more<\/span><\/h3>\n<\/li>\n<\/ol>\n

        If your PowerPoint contains all the information, then what value do you have to add? Use your PowerPoint to assist you with your presentation, not deliver. Don\u2019t let it be a distraction!<\/span>\u00a0<\/span><\/p>\n

          \n
        1. \n

          Avoid overly formal language or jargon<\/span><\/h3>\n<\/li>\n<\/ol>\n

          While it’s important to <\/span>showcase your expertise<\/span><\/a> in your product field, being able to translate product or industry specific jargon into everyday language will help highlight your ability to connect with your audience. Remember, not all architects and designers are experts in your product, which is why they need your help.<\/span><\/p>\n

            \n
          1. \n

            Be mindful of your pace and volume<\/span><\/h3>\n<\/li>\n<\/ol>\n

            Speaking loudly while presenting can feel as though you\u2019re talking at your audience, rather than with them. Speak loud enough for everyone in the room to hear you with ease. If you\u2019re a quick speaker, perhaps focus on slowing down your presentation; find a pace that feels natural to you and practice it.\u00a0<\/span>\u00a0<\/span><\/p>\n

              \n
            1. \n

              It\u2019s okay to use your hands<\/span><\/h3>\n<\/li>\n<\/ol>\n

              If using hand gestures is part of your day-to-day speech, then don\u2019t avoid it! Overthinking your movements is more likely to result in awkward gestures than just letting your hands move naturally.\u00a0<\/span>\u00a0<\/span><\/p>\n

                \n
              1. \n

                Maintaining eye contact isn\u2019t a necessity<\/span><\/h3>\n<\/li>\n<\/ol>\n

                When we are conversing in a relaxed environment, we tend to look away from the person we are speaking to. Breaking eye contact allows us to both process and access information for the discussion at hand. So don\u2019t start a staring contest in your next meeting!<\/span>\u00a0<\/span><\/p>\n

                  \n
                1. \n

                  It\u2019s okay to be nervous<\/span><\/h3>\n<\/li>\n<\/ol>\n

                  Nerves aren\u2019t a bad thing; they mean that you care about what you\u2019re doing and the result of your presentation. Don\u2019t be afraid to refer to your notes if they help you present with confidence.<\/span>\u00a0<\/span><\/p>\n

                    \n
                  1. \n

                    Pre-empt your client\u2019s questions<\/span><\/h3>\n<\/li>\n<\/ol>\n

                    Put yourself in your client\u2019s shoes: what <\/span>kind of questions<\/span><\/a> are they likely to ask you about your product or service? Not only will this help guide your presentation, but it will also prepare you for when you open the floor for questions. Hopefully, there won\u2019t be any questions that catch you off guard!<\/span>\u00a0<\/span><\/p>\n

                      \n
                    1. \n

                      Listen<\/span><\/h3>\n<\/li>\n<\/ol>\n

                      At the end of the day, you\u2019re trying to establish a relationship with your prospect. <\/span>Actively listening<\/span><\/a> to their questions and concerns will help strengthen your rapport and encourage more insightful discussions.<\/span>\u00a0<\/span><\/p>\n

                      Sales meetings<\/span><\/a> can be daunting. But they are the best space to promote your product or service as the right solution for your client. So, when the time comes to apply these techniques for effective communication in sales, such as discussing the benefits of your business, make sure you take the time to prepare, to know who you are talking to, and even how you are going to talk to them. After all, your ability to match your sales pitch to your audience and speak their language will help set you apart from the crowd. <\/span>\u00a0<\/span><\/p>\n

                      Looking to meet with industry professionals? With BCI LeadManager, <\/span>gain access to thousands of projects<\/span><\/a> and company contacts. Know who is working on what project and reach out at key moments of influence.\u00a0<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

                      Sales success is not only dependent on the quality of your product or service, but on how well you can communicate that quality to your clients. Whether you\u2019re meeting with a builder,<\/span><\/p>","protected":false},"author":9927,"featured_media":86302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,108],"tags":[10,11,12,13,14],"class_list":["post-33325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sales","tag-bci","tag-bci-sales-tip","tag-client-communciation","tag-communication","tag-sales-tip"],"acf":[],"yoast_head":"\nBCI Sales Tip #2: Effective Communication in Sales \u2013 BCI Central<\/title>\n<meta name=\"description\" content=\"Read our 10 tips for effective communication in sales and learn how to build & maintain relationships with construction professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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