{"id":86691,"date":"2023-05-09T00:34:59","date_gmt":"2023-05-09T00:34:59","guid":{"rendered":"https:\/\/www.bcicentral.com\/?p=86691"},"modified":"2023-09-20T06:27:54","modified_gmt":"2023-09-20T06:27:54","slug":"guide-for-successful-cold-calling-in-construction-sales","status":"publish","type":"post","link":"https:\/\/www.bcicentral.com\/th\/guide-for-successful-cold-calling-in-construction-sales\/","title":{"rendered":"Tips for Effective Cold Calling in Construction Sales"},"content":{"rendered":"

Start cold calling in construction sales using our database of construction project decision-makers: book a BCI LeadManager demo<\/a> today.<\/strong><\/em><\/p>\n

Would you like to introduce your business to customers that don\u2019t know who you are, but are unsure where to start? <\/span>\u00a0<\/span><\/p>\n

Cold calling has a mixed reputation, but it\u2019s an essential skill in your sales toolkit. Mastering the art of cold calling in construction sales will help you book more meetings and close more sales.\u00a0<\/span><\/p>\n

At BCI, we have 25-years’ worth of experience in helping our clients excel in the construction sales environment. Here are some tips to help get you started.<\/span><\/p>\n

Getting Started with Cold Calling in Construction Sales\u00a0<\/span><\/h2>\n

1. Refine Your Elevator Pitch<\/h3>\n

The objective of the elevator pitch is to accurately explain what you do in as few as words as possible and without diluting the message. Your elevator pitch should be concise, confident and relevant to your audience, so make sure you do your research on the company and contact before picking up the phone.\u00a0<\/span>\u00a0<\/span><\/p>\n

Start by writing down how you would introduce what you do. Once you have this, work on cutting down the words so it is accurate and to-the-point. For example:<\/span><\/p>\n

Full version<\/strong>: Hi [Name], Paul here from BCI Central. We report on and track upcoming commercial construction projects. Our clients use our information to find new project opportunities or track their existing customers, resulting in increased sales. <\/span><\/p>\n

Shortened version<\/strong>: Hi [Name], Paul here from BCI Central. We report on <\/span>and track upcoming<\/span><\/del> commercial construction projects. Our clients use our information to <\/span>find new project opportunities or track their existing customers, resulting in<\/span><\/del> increase sales.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

Use your notes as a reference rather than as a script<\/a>; you want the call to sound natural. And remember, not only will your elevator pitch evolve over time, but it will also shift slightly depending on who you are calling.\u00a0<\/span>\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

2. Plan Your Questions<\/h3>\n

It\u2019s good practice to write down your questions before picking up the phone. This preparation will not only guide you through your conversation, but it will also ensure you don\u2019t go asking the wrong questions.\u00a0<\/span>\u00a0<\/span><\/p>\n

What do the right questions<\/a> look like? They are:<\/span>\u00a0<\/span><\/p>\n