{"id":75712,"date":"2021-07-14T19:12:17","date_gmt":"2021-07-14T19:12:17","guid":{"rendered":"https:\/\/bcicentral.wpengine.com\/?p=75712"},"modified":"2022-06-17T04:09:15","modified_gmt":"2022-06-17T04:09:15","slug":"how-to-write-a-successful-executive-summary","status":"publish","type":"post","link":"https:\/\/www.bcicentral.com\/vi\/how-to-write-a-successful-executive-summary\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>H\u1ea7u h\u1ebft c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea5u th\u1ea7u \u0111\u1ec1u y\u00eau c\u1ea7u m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh: t\u1ed5ng quan ng\u1eafn g\u1ecdn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Khi ho\u00e0n th\u00e0nh t\u1ed1t, b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh x\u00e1c \u0111\u1ecbnh b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 th\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 chi\u1ebfn th\u1eafng.<\/p>\n<p>C\u00f9ng v\u1edbi \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 c\u1ee7a ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 v\u1ec1 h\u1ed3 s\u01a1 d\u1ef1 th\u1ea7u c\u1ee7a b\u1ea1n, b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh th\u01b0\u1eddng l\u00e0 ph\u1ea7n duy nh\u1ea5t c\u1ee7a h\u1ed3 s\u01a1 d\u1ef1 th\u1ea7u m\u00e0 ban qu\u1ea3n l\u00fd c\u1ea5p cao v\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh nh\u00ecn th\u1ea5y. N\u00f3 ph\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ed3 s\u01a1 d\u1ef1 th\u1ea7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i?<\/p>\n<p>Ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch vi\u1ebft m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>B\u1ea1n l\u00e0 ai?<\/strong><\/p>\n<p>Ng\u01b0\u1eddi mua mu\u1ed1n bi\u1ebft h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi ai, v\u00ec v\u1eady h\u00e3y nh\u1edb n\u00f3i cho h\u1ecd bi\u1ebft! Cung c\u1ea5p t\u1ed5ng quan ng\u1eafn g\u1ecdn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh v\u00e0 ph\u1ea9m ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua. Bao g\u1ed3m c\u00e1c lo\u1ea1i th\u00f4ng tin sau:<\/p>\n<ul>\n<li>b\u1ea5t k\u1ef3 tr\u1ea3i nghi\u1ec7m n\u00e0o trong qu\u00e1 kh\u1ee9 v\u1edbi ng\u01b0\u1eddi mua<\/li>\n<li>kho\u1ea3ng th\u1eddi gian t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u00e3 kinh doanh<\/li>\n<li>quy m\u00f4 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n<\/li>\n<li>ai trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua<\/li>\n<li>ch\u1ee9ng nh\u1eadn v\u00e0 t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean trong ng\u00e0nh<\/li>\n<li>hi\u1ec7u su\u1ea5t trong qu\u00e1 kh\u1ee9 tr\u00ean c\u00e1c h\u1ee3p \u0111\u1ed3ng t\u01b0\u01a1ng t\u1ef1<\/li>\n<li>ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 th\u1ea7u ph\u1ee5<\/li>\n<\/ul>\n<p><strong>B\u1ea1n c\u00f3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua?<\/strong><\/p>\n<p>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec3n nhi\u00ean b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c y\u00eau c\u1ea7u kinh doanh c\u1ee7a ng\u01b0\u1eddi mua. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi mua; tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd l\u00e0m g\u00ec. \u0110\u1ea3m b\u1ea3o li\u00ean quan \u0111\u1ebfn b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau mua h\u00e0ng n\u00e0o c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau trong h\u1ed3 s\u01a1 m\u1eddi th\u1ea7u. V\u00ed d\u1ee5, m\u1ed9t \u0111o\u1ea1n m\u1edf \u0111\u1ea7u cho h\u1ee3p \u0111\u1ed3ng v\u1ec7 sinh tr\u01b0\u1eddng h\u1ecdc n\u00ean bao g\u1ed3m m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t m\u00f4i tr\u01b0\u1eddng tr\u01b0\u1eddng h\u1ecdc s\u1ea1ch s\u1ebd, thay v\u00ec th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m s\u1ea1ch n\u00f3i chung.<\/p>\n<p><strong>B\u1ea1n \u0111ang \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u g\u00ec?<\/strong><\/p>\n<p>Ng\u01b0\u1eddi mua mu\u1ed1n t\u1ef1 tin khi gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean c\u00e1ch n\u00f3 s\u1ebd \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<p>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n:<\/p>\n<ul>\n<li>k\u1ebft n\u1ed1i gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a ng\u01b0\u1eddi mua<\/li>\n<li>cung c\u1ea5p b\u1eb1ng ch\u1ee9ng v\u1ec1 b\u1ea5t k\u1ef3 kinh nghi\u1ec7m n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c h\u1ee3p \u0111\u1ed3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/li>\n<li>x\u00e1c \u0111\u1ecbnh n\u01a1i c\u1ea3 hai b\u1ea1n \u0111\u00e1p \u1ee9ng v\u00e0 v\u01b0\u1ee3t qu\u00e1 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong \u0111\u1eb7c \u0111i\u1ec3m k\u1ef9 thu\u1eadt<\/li>\n<li>c\u1ee7ng c\u1ed1 v\u00e0 gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m v\u00e0 kh\u00e1i ni\u1ec7m ch\u00ednh b\u1eb1ng s\u01a1 \u0111\u1ed3<\/li>\n<\/ul>\n<p><strong>M\u1ed9t s\u1ed1 suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/strong><\/p>\n<p>Cho d\u00f9 b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh c\u1ee7a b\u1ea1n l\u00e0 \u1edf \u0111\u1ea7u hay cu\u1ed1i c\u1ee7a b\u00e0i n\u1ed9p, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng l\u1eddi m\u1edf \u0111\u1ea7u c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. V\u00ed d\u1ee5:<\/p>\n<p>Kh\u00e1ch h\u00e0ng A s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ea3i ph\u00e1p an to\u00e0n, \u0111\u00e1ng tin c\u1eady v\u00e0 b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kinh nghi\u1ec7m,<br \/>\nhi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a C\u00f4ng ty B trong vi\u1ec7c qu\u1ea3n l\u00fd D\u1ef1 \u00e1n C.<\/p>\n<p>Thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc! S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb t\u00edch c\u1ef1c, ch\u1ee7 \u0111\u1ed9ng. B\u1ea1n \u0111ang c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua r\u1eb1ng b\u1ea1n l\u00e0 nh\u00e0 cung c\u1ea5p t\u1ed1t nh\u1ea5t, cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u1ee9 b\u1ea1n vi\u1ebft \u0111\u1ec1u h\u1ed7 tr\u1ee3 \u0111i\u1ec1u n\u00e0y v\u00e0 b\u1ea1n s\u1ebd thu\u1eadn l\u1ee3i tr\u00ean con \u0111\u01b0\u1eddng gi\u00e0nh \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng ti\u1ebfp theo \u0111\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"<p>When done well, an executive summary identifies you as a quality tenderer with a winning product or service.<\/p>","protected":false},"author":9927,"featured_media":75713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-75712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendersearch-category"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Successful Executive Summary | LeadManager (formerly BCI Central)<\/title>\n<meta name=\"description\" content=\"An executive summary must be concise and persuasive in order to grab the reader&#039;s attention. 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