+Kumpulan Cassia & Archetype Membentuk Perikatan Strategik untuk Meluaskan Pengaruh Mereka di Asia Pasifik!

September 29, 2017

Ho Chi Minh City, Vietnam: Global design firms +CASSIA and Archetype Group are proud to announce their strategic alliance to design and develop luxury projects around Asia Pacific.+Cassia evolved from a practice established in 1958 which has since 1999 been headed by Architect Editor Jean-Paul Cassia.

Archetype Group, one of Asia’s most prominent architecture and integrated engineering consultancies, was founded in 2002 by a group of French architects and engineers, and headed by Pierre-Jean Malgouyres.

+CASSIA and ARCHETYPE GROUP provide Asia-based developers a wide menu of services ranging from master planning, landscaping and urban design, architecture, interior design and a fleet of engineering services. Through this exclusive collaboration, their objectives are to blend cutting edge designs, branding and marketing with engineering excellence to help developers maximize and exceed their project ambitions. The synergies between both companies create a unique value proposition in high-end hospitality, residential and destination resort projects as well as within the design community worldwide.

Combining ‘British pragmatism’ with ‘French aesthetics’, this new team of global designers and engineers will spearhead a cutting edge approach to design whereby mainstream branded design combines with the local context and know-how to create unique places with an all-round vibe.

“After 15 years of success in Asia Pacific, our technical versatility is now being enhanced through design and marketing that helps leverage our projects. It’s all about striking a balance between consulting expertise and mainstream content and I couldn’t be more pleased to be working with Jean-Paul Cassia and his outstanding team,” said Pierre-Jean Malgouyres, Group Director of Archetype Group.

“Searching for the ‘right’ projects and ‘partners’ is easier said than done. On a routine trip to Asia recently, I was struck by how fast Pierre-Jean and I saw eye-to-eye on where the forefront of design lies and within 15 minutes I knew Archetype Group was the player we wanted to position our stellar group of designers and brands across Asia Pacific. A great French team with sprit and flair. I am delighted to be working with Pierre-Jean and his impressive team,“ said Jean-Paul Cassia, Managing Director and Architect Editor of +Cassia.

Since concluding their agreement in London over the summer, ongoing discussions with some of the top regional Developers have begun, with the first project under this collaboration to be announced shortly.

About +CASSIA
Founded in 1958, +Cassia is a bespoke branded design consultancy offering services in architecture, interior designs, branding and marketing. With over 360 projects in 80 countries, +Cassia has since 2009 assembled leading designers, artists and brands including Manfred Thierry Mugler, Olivier Lapidus from Lanvin, Nino Cerruti and Cerruti 1881, Alber Elbaz, Isabelle Adjani, as well as Phillippe Starck, Jade Jagger, Marcel Wanders, Kate Moss and many others. Our brand engagement efforts are far reaching, including jewelery, automotive, celebrity musicians, Hollywood actors etc…we look for brands that have narratives that translate perfectly into real estate. +Cassia blend an exciting breadth of content-driven design, editorial leverage, as well as consulting expertise that combine to create truly unique projects. www.cassia.global

Mengenai Kumpulan Archetype
Ditubuhkan pada 2002 dan kini dengan lebih daripada 1,100 pekerja di 15 negara dan 20 pejabat, Archetype Group ialah salah satu perunding pembinaan swasta terbesar di Asia Pasifik dan daripada 100 arkitek terbaik dengan perkhidmatan teras dalam seni bina dan perancangan induk, kejuruteraan bangunan & infrastruktur, kejuruteraan industri & proses dan projek, pembinaan dan pengurusan kos. Kepakaran Archetype meliputi sektor pembinaan utama seperti bangunan & hartanah, industri & pembuatan dan tenaga & infrastruktur. www.archetype-group.com

Untuk pertanyaan:
Untuk pertanyaan pembangun sila hubungi:
info@cassia.global or
info@archetype-group.com

Untuk pertanyaan media di Vietnam:
Ms Dinh Thi Thuy Quynh
Group Marketing Manager
Kumpulan Archetype
quynh.dtt@archetype-group.com
+84 (0) 28 3943 1256

Photography
Berkeley Hotel, London
Jean-Paul Cassia and Pierre-Jean Malgouyres
Copyrigtht +Cassia Global

+Cassia
Citystars Heliopolis Cairo
Copyrigtht +Cassia Global

Archetype:
Amanoi Resort, Vietnam
Copyrigtht Archetype Group