Design Capital 21 Competition – 15 Jan to 6 May 2016


Design Capital 21 is an interior design competition for a new integrated mall.

The integrated mall intends to adopt as its conceptual design this theme: the world’s famous capital cities from the five continents. Each floor must be representative of the continent by bringing to life the characteristics and identities of its capital cities.

1. America | New York, Vegas, New Orleans, Dallas, Washington, Havana, etc.

2. Europe | London, Paris, Rome, Amsterdam, Barcelona, Lisbon, Berlin, St. Petersburg, etc.

3. Australia/Oceania | Wellington, Sydney, Melbourne, Christchurch, Gold Coast, etc.

4. Asia | Singapore, Bali, Beijing, Shanghai, Hong Kong, Bangkok, Seoul, Tokyo, Macau, etc.

5. Middle-East/Africa | Cairo, Cape Town, Johannesburg, Istanbul, Dubai, Morocco, etc.

Design Capital 21 is seeking the best of ideas from all over the world to make this vision a reality. Thus, the competition is open to licensed architects and professional interior designers in their jurisdictions worldwide, to both individual and team entrants.

Competition timeline: 15 January to 6 May 2016

Prizes: There shall be one winner for each of the 5 floors. Each winner will win prize money of USD10,000.

Capital 21 is currently being developed by Capital City Property Sdn. Bhd. It is part of a massive integrated development located on Lot 1132, Jalan Tampoi, Kawasan Perindustrian Tampoi, Johor Bahru, Malaysia. Measuring 14 acres, it comprises a 32-storey international hotel with 315 rooms, a 32-storey tower with 630 units of serviced suites, and three 29-storey towers of serviced apartments with a total of 690 units, which sit on top of a six-storey retail podium (Capital 21) with a multi-storey car park.

Siow Chien Fu, director at Capital City Property Sdn. Bhd., commented, “Capital City aims to create a place of wonder with retail as the key focus, one where the interior brings to life the unique cultural and lifestyle characteristics that symbolise the key capital cities around the world. With BCI Asia as the appointed organiser of this competition, I’m excited to see the ideas that will come in to create an iconic landmark.”

International Jurors

An international panel of jurors has been invited to judge the entries: Elim Chew (Singapore); Thomas Chung (Hong Kong); Martin Duplantier (France); Rodrigo Marcondes Ferraz (Brazil); Craig Menzies (South Africa); and Kuldej Sinthawanarong (Thailand). For full profiles of the jurors, please visit

Elim Chew, founder and president of 77th Street (S) Pte Ltd, noted, “Retail branding/design is getting increasingly competitive—Design Capital 21 is a creative platform to get ideas from designers around the world and it has the real potential to make the mall stand out. Entries with distinctive qualities will strike a chord with the public and go beyond consumer expectations, leaving a lasting impression with their quality and innovation.”

Craig Menzies, director at Benoy, remarked, “Placemaking is vital in design and this competition will put designers to the test as they try to capture the cultural, social and environmental nuances of these cities around the world. This is a true challenge; one that will be hard to get right. I’m looking forward to seeing how each of the entrants bring his/her own interpretation to the five destination floors.”

Thomas Chung, an associate professor at the School of Architecture, The Chinese University of Hong Kong, added, “Any design nowadays should consider the issue of sustainability. Being Green is good for business and we must encourage ecological consumption globally. It’s in our hands, every one of us. So let’s start from here at Capital 21, where the world is gathered at our feet!”

Martin Duplantier, founder of MartinDuplantierArchitectes, applauded the initiative, “This is a unique opportunity to design retail spaces in a broad but elegant way. We expect out-of-the-box concepts for each floor, featuring an innovative approach to commercial centres.”

“This competition has instilled in me the feeling that this is the right step to take as we look to the future of design. I look forward to incredible works from different designers with their diverse ideas of branding and retail spaces. It’s not about winning or losing; I’d love to see how the new generation demonstrates their design values through this competition,” said Kuldej Sinthawanarong, CEO and co-founder of JARKEN group of companies.

BCI Asia is the official organiser of Design Capital 21 for Capital City Property Sdn. Bhd.

For more information, please visit or email

Click here to download the full press release.