September 29, 2017
Ho Chi Minh City, Vietnam: Global design firms +CASSIA and Archetype Group are proud to announce their strategic alliance to design and develop luxury projects around Asia Pacific.+Cassia evolved from a practice established in 1958 which has since 1999 been headed by Architect Editor Jean-Paul Cassia.
Archetype Group, one of Asia’s most prominent architecture and integrated engineering consultancies, was founded in 2002 by a group of French architects and engineers, and headed by Pierre-Jean Malgouyres.
+CASSIA and ARCHETYPE GROUP provide Asia-based developers a wide menu of services ranging from master planning, landscaping and urban design, architecture, interior design and a fleet of engineering services. Through this exclusive collaboration, their objectives are to blend cutting edge designs, branding and marketing with engineering excellence to help developers maximize and exceed their project ambitions. The synergies between both companies create a unique value proposition in high-end hospitality, residential and destination resort projects as well as within the design community worldwide.
Combining ‘British pragmatism’ with ‘French aesthetics’, this new team of global designers and engineers will spearhead a cutting edge approach to design whereby mainstream branded design combines with the local context and know-how to create unique places with an all-round vibe.
“After 15 years of success in Asia Pacific, our technical versatility is now being enhanced through design and marketing that helps leverage our projects. It’s all about striking a balance between consulting expertise and mainstream content and I couldn’t be more pleased to be working with Jean-Paul Cassia and his outstanding team,” said Pierre-Jean Malgouyres, Group Director of Archetype Group.
“Searching for the ‘right’ projects and ‘partners’ is easier said than done. On a routine trip to Asia recently, I was struck by how fast Pierre-Jean and I saw eye-to-eye on where the forefront of design lies and within 15 minutes I knew Archetype Group was the player we wanted to position our stellar group of designers and brands across Asia Pacific. A great French team with sprit and flair. I am delighted to be working with Pierre-Jean and his impressive team,“ said Jean-Paul Cassia, Managing Director and Architect Editor of +Cassia.
Since concluding their agreement in London over the summer, ongoing discussions with some of the top regional Developers have begun, with the first project under this collaboration to be announced shortly.
Founded in 1958, +Cassia is a bespoke branded design consultancy offering services in architecture, interior designs, branding and marketing. With over 360 projects in 80 countries, +Cassia has since 2009 assembled leading designers, artists and brands including Manfred Thierry Mugler, Olivier Lapidus from Lanvin, Nino Cerruti and Cerruti 1881, Alber Elbaz, Isabelle Adjani, as well as Phillippe Starck, Jade Jagger, Marcel Wanders, Kate Moss and many others. Our brand engagement efforts are far reaching, including jewelery, automotive, celebrity musicians, Hollywood actors etc…we look for brands that have narratives that translate perfectly into real estate. +Cassia blend an exciting breadth of content-driven design, editorial leverage, as well as consulting expertise that combine to create truly unique projects. www.cassia.global
About Archetype Group
Founded in 2002 and now with more than 1,100 employees across 15 countries and 20 offices, Archetype Group is one of the largest private construction consultancies in Asia Pacific and of the top 100 architects with core services in architecture and master planning, building & infrastructure engineering, industrial & process engineering and project, construction and cost management. Archetype’s expertise covers key construction sectors such as buildings & real estate, industry & manufacturing and energy & infrastructure. www.archetype-group.com
For developer inquiries please contact:
For media inquiries in Vietnam:
Ms Dinh Thi Thuy Quynh
Group Marketing Manager
+84 (0) 28 3943 1256
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